Friday, July 25, 2008

Dan Ariely - Predictably Irrational At Google Authors

Here's a video of Dan Ariely (author of "Predictably Irrational") in his recent talk for the Google Authors program. Ariely has written a fascinating book about some of the cognitive and behavioral biases that most of us exhibit. If you listen carefully, you'll find that he even gives a hint about how to increase your student evaluations.